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  • Rank
    36
  • Prev Rank
    37
  • Industry
    Consumer Food Products
  • Industry Rank
    2
  • Prev Industry Rank
    2
  • Overall Score
    7.51
  • HQ Country
    United Kingdom/Netherlands
  • Website

The British-Dutch consumer goods giant made several big moves in 2014 — including selling its Ragu and Bertolli brands to the Mizkan Group of Japan for $2.15 billion–but it also made headlines when it sued small vegan company Hampton Creek for labeling its eggless spread as mayonnaise, but later dropped the suit.

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Nine Key Attributes of Reputation

Innovation2
People management2
Use of corporate assets2
Social responsibility2
Quality of management2
Financial soundness3
Long-term investment value3
Quality of products / services2
Global competitiveness2