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Up two spots since last year, Southwest Airlines’ profits are flying high thanks to big time savings on fuel. Last year marked its first international flight –to the Caribbean–and the first year profits passed the $1 billion mark. (Editor’s Note: Southwest Airlines did not earn a place on this year’s airlines list because it ranked in the bottom half of its industry. See our Methodology here.)

Nine Key Attributes of Reputation

People management-
Use of corporate assets-
Social responsibility-
Quality of management-
Financial soundness-
Long-term investment value-
Quality of products / services-
Global competitiveness-
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