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The airline, which last year was chosen by Fortune readers as the best for business travelers, unveiled new premium economy cabins that were part of a $80 million collaboration with London-based JPA Design. The company took to social media to unveil the new cabins with a treasure hunt on Facebook, Twitter, and Instagram.

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Nine Key Attributes of Reputation

People management2
Use of corporate assets2
Social responsibility6
Quality of management5
Financial soundness4
Long-term investment value7
Quality of products / services1
Global competitiveness4