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Nike continues to be the gold standard of athletic brands, with top-notch celebrity endorsements, including the Kobe X sneaker. Under the leadership of CEO Mark Parker, the athletics company has created a plan to bring more manufacturing to the U.S. and innovate with new technology, including 3-D printing of prototypes and allowing customers to design their own sneakers on a website called NIKEiD.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets2
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness1