- Rank20
- Prev Rank24
- IndustryComputer Software
- Industry Rank4
- Prev Industry Rank4
- Overall Score6.61
- HQ CountryUSA
- Websitehttp://www.microsoft.com
The software giant climbs four spots after new CEO Satya Nadella took the reins and made aggressive moves into cloud-based software and completed the acquisition of smartphone maker Nokia. Though a restructuring resulted in more than 18,000 layoffs, Microsoft had a successful launch of free Office software for the Apple iPad and plans to release the new Windows 10 operating system in 2015.
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Nine Key Attributes of Reputation
| Innovation | 8 |
| People management | 3 |
| Use of corporate assets | 3 |
| Social responsibility | 3 |
| Quality of management | 4 |
| Financial soundness | 1 |
| Long-term investment value | 4 |
| Quality of products / services | 6 |
| Global competitiveness | 1 |
