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  • Rank
    46
  • Prev Rank
    22
  • Industry
    Food Services
  • Industry Rank
    4
  • Prev Industry Rank
    2
  • Overall Score
    6.29
  • HQ Country
    USA
  • Website

It’s been a hard year for the iconic fast food chain, which drops 24 spots to No. 46 on the Top 50. Consumer criticism over the company’s menu offerings, as well as a series of protests by labor rights activists over minimum wage kept the company in the spotlight in 2014. With CEO Don Thompson’s recent ouster, McDonald’s is now tasked with a major turnaround.

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Nine Key Attributes of Reputation

Innovation7
People management4
Use of corporate assets2
Social responsibility3
Quality of management4
Financial soundness2
Long-term investment value2
Quality of products / services8
Global competitiveness1