- Rank46
- Prev Rank22
- IndustryFood Services
- Industry Rank4
- Prev Industry Rank2
- Overall Score6.29
- HQ CountryUSA
- Website
It’s been a hard year for the iconic fast food chain, which drops 24 spots to No. 46 on the Top 50. Consumer criticism over the company’s menu offerings, as well as a series of protests by labor rights activists over minimum wage kept the company in the spotlight in 2014. With CEO Don Thompson’s recent ouster, McDonald’s is now tasked with a major turnaround.
Nine Key Attributes of Reputation
Innovation | 7 |
People management | 4 |
Use of corporate assets | 2 |
Social responsibility | 3 |
Quality of management | 4 |
Financial soundness | 2 |
Long-term investment value | 2 |
Quality of products / services | 8 |
Global competitiveness | 1 |