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The health care giant jumped eight spots on the list as it pushes ahead with biotech and pharma. Last year it became the first large medical device maker to agree to share clinical trial data and diagnostic tests with researchers at Yale University. J&J also announced it was testing an Ebola vaccine, positioning itself for a new role in world health.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services2
Global competitiveness2