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    Information Technology Services
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Revenues for Big Blue slipped 6% last year to $92.8 billion, giving it 11 straight quarters of declining revenue, and CEO Ginni Rometty announced a restructuring to focus on its core big data and cloud-based services. A partnership with Marriott will use IBM’s cloud in its IT operations at more than 4,000 properties around the world, and Japan’s Softbank Telecom plans to rely on IBM’s Watson technology.

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Nine Key Attributes of Reputation

People management2
Use of corporate assets2
Social responsibility1
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services2
Global competitiveness1