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Google’s success is owed largely to its profitable advertising business, which helped reach $66 billion in revenue last year. The company is at the forefront of innovation, despite its February announcement that Google Glass was effectively dead. The company continues to advance research on its self-driving car and to roll out Google Fiber, an ambitious project to provide high-speed broadband to a growing number of U.S. cities.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets2
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services2
Global competitiveness1