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The premiere investment bank and financial services firm helped Uber raise $1.6 billion in financing and plans to help music streaming service Spotify to raise $500 million. The bank’s president and chief operating officer Gary D. Cohn says the firm is also ready to capitalize on low oil prices by advising on potential mergers and acquisitions.

Nine Key Attributes of Reputation

People management1
Use of corporate assets2
Social responsibility7
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services2
Global competitiveness1