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The social network experienced booming growth in 2014. Though its stock price fell precipitously after its 2012 IPO — it took more than a year to climb above it’s initial $38 listing price — the company has amply recovered, with stock trading at more than $75 in early 2015. Revenue was also up 58% for the year thanks to ad revenue. Now Facebook just needs to figure out how to keep teenage users, one of advertising’s most sought demographics.

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Nine Key Attributes of Reputation

People management2
Use of corporate assets1
Social responsibility3
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services3
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