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The social network experienced booming growth in 2014. Though its stock price fell precipitously after its 2012 IPO — it took more than a year to climb above it’s initial $38 listing price — the company has amply recovered, with stock trading at more than $75 in early 2015. Revenue was also up 58% for the year thanks to ad revenue. Now Facebook just needs to figure out how to keep teenage users, one of advertising’s most sought demographics.

Nine Key Attributes of Reputation

People management2
Use of corporate assets1
Social responsibility3
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services3
Global competitiveness2
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