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    Specialty Retailers
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Costco began selling directly to Chinese consumers by using Alibaba’s online platform — rather than opening a brick-and-mortar store. Amid recent labor protests across the U.S., the company has been lauded for paying entry-level employees $11.50 per hour and having an average hourly wage of $21 per hour, which it says helps it attract and retain high-performing employees.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness6