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Facing concerns over national obesity rates and the safety of artificial sweeteners, the food and beverage giant is expanding its portfolio outside of soft drinks. Coca-Cola spent $1.25 billion for a 10% stake in Keurig Green Mountain Coffee and $2.15 billion for a stake in energy drink maker Monster Beverage. The company announced in January that it would eliminate between 1,600 and 1,800 jobs around the world in an effort to cut costs.

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Nine Key Attributes of Reputation

Innovation2
People management1
Use of corporate assets1
Social responsibility1
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services3
Global competitiveness1