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Facing concerns over national obesity rates and the safety of artificial sweeteners, the food and beverage giant is expanding its portfolio outside of soft drinks. Coca-Cola spent $1.25 billion for a 10% stake in Keurig Green Mountain Coffee and $2.15 billion for a stake in energy drink maker Monster Beverage. The company announced in January that it would eliminate between 1,600 and 1,800 jobs around the world in an effort to cut costs.

Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services3
Global competitiveness1