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The burrito chain debuts on the Top 50 while expanding at a breakneck pace, adding 192 restaurants last year and pulling in $4.11 billion in revenue, a 27.8% increase since 2013. The stock price has risen more than 22% in the past twelve months, to over $670 per share. With more than 200 restaurant openings on the horizon for 2015, it has no plans to slow down. The company also faced a major hurdle when it had to take pork off the menu of 500 of its 1,700 stores in January because, it says, suppliers weren’t meeting its animal welfare standards.

Nine Key Attributes of Reputation

People management3
Use of corporate assets4
Social responsibility2
Quality of management3
Financial soundness3
Long-term investment value4
Quality of products / services2
Global competitiveness8