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Led by the “Oracle of Omaha” Warren Buffett, Berkshire Hathaway moves up a spot this year to number three. The multinational holding company conglomerate has investments in everything from railroads to credit cards to Heinz ketchup, and last March, reached a $300 billion market cap for the first time.

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Nine Key Attributes of Reputation

Innovation1
People management1
Use of corporate assets1
Social responsibility9
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services3
Global competitiveness2