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    Consumer Credit Card and Related Services
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The credit card company made several moves signaling a more tech-filled future. It joined competitors in the launch of Apple Pay, to allow customers to use mobile devices to pay for purchases instead of having to reach into their wallets. It also announced a Membership Rewards Program relationship with Airbnb, and opened a new tech hub in Silicon Valley. While AmEx pulled in $35.99 billion in revenue in 2014, it also announced plans to cut more than 4,000 jobs in 2015.

Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value2
Quality of products / services1
Global competitiveness3
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