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The world’s top-selling automaker has in recent years battled natural disasters such as Japan’s 2011 tsunami, along with a string of recalls over issues such as unintended acceleration. Still, in 2013 Toyota’s 9.98 million in car sales bested those of rival General Motors by 270,000 units. The company’s investment in gas-electric technology enabled Prius to take off as a leading brand, and helped change the way drivers across the globe think of hybrids.

Nine Key Attributes of Reputation

People management2
Use of corporate assets2
Social responsibility2
Quality of management2
Financial soundness2
Long-term investment value2
Quality of products / services2
Global competitiveness2