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Once a single coffee shop in Seattle, Starbucks is now ubiquitous, and the world’s leading place to grab a cup of joe. Thanks in part to those strong global sales and the success of seasonal drinks like the much buzzed-about pumpkin spice latte, Starbucks had another record year in FY2013. The company is also branching out into tea bars and cold-pressed juice joints, and continues to work on improving the quality of its food (maligned even by CEO Howard Schultz) and the digital sophistication of its operations.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness2