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Once a single coffee shop in Seattle, Starbucks is now ubiquitous, and the world’s leading place to grab a cup of joe. Thanks in part to those strong global sales and the success of seasonal drinks like the much buzzed-about pumpkin spice latte, Starbucks had another record year in FY2013. The company is also branching out into tea bars and cold-pressed juice joints, and continues to work on improving the quality of its food (maligned even by CEO Howard Schultz) and the digital sophistication of its operations.

Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility1
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness2