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With its roster of separately branded travel networks — Silk Air for regional flights, Tiger for low-cost trips, and Scoot for long-haul travel — Singapore Airlines has cashed in on the expansion of Asia’s urbanization and its growing middle class that wishes to travel beyond the continent’s major metropolitan hubs. In February its shares posted their biggest daily gain in two-and-a-half years and it’s reportedly in talks to purchase 40 wide-body jets.

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Nine Key Attributes of Reputation

People management2
Use of corporate assets2
Social responsibility4
Quality of management2
Financial soundness1
Long-term investment value2
Quality of products / services1
Global competitiveness1