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The question of who would inherit Microsoft’s CEO mantle gnawed at the tech giant for a good deal of 2013, but, ultimately, new chief Satya Nadella arrived on the heels of rosy earnings and strong sales of Xbox, tablets, and commercial cloud services. Now it’s up to the 22-year Microsoft veteran to chart a new course for the company through the cloud, mobile, and devices — while predecessors Bill Gates and Steve Ballmer continue to look on from their board seats.

Nine Key Attributes of Reputation

People management6
Use of corporate assets6
Social responsibility4
Quality of management8
Financial soundness1
Long-term investment value8
Quality of products / services7
Global competitiveness2