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In February the technology services company announced a $1 billion restructuring to meet profit goals that reports say has resulted in some employee reductions, but IBM continues to invest in areas alluring to customers, like the cloud. In 2013 it paid $2 billion for Softlayer, a cloud company with 13 data centers. This year it promised a $1.2 billion investment to expand its global cloud footprint with the goal of reaching 40 centers in 13 countries by the end of 2014.

Nine Key Attributes of Reputation

People management2
Use of corporate assets3
Social responsibility3
Quality of management2
Financial soundness2
Long-term investment value3
Quality of products / services2
Global competitiveness1