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With Warren Buffett, the legendary value investor and “Oracle of Omaha” at its helm, Berkshire Hathaway is considered one of the market’s surest bets. The investment firm, which has holdings in scores of iconic American companies from Benjamin Moore to Coca-Cola to See’s Candies, saw its stock climb 26% in 2013.

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Nine Key Attributes of Reputation

People management1
Use of corporate assets1
Social responsibility4
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness4