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  • Rank1
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  • Industry
    Computers
  • Industry Rank1
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  • HQ Country
    USA
  • Website
    www.apple.com

The iconic tech company known for the iPhone and other stylish and user-friendly products is back in the top spot on this year’s list, for the seventh year in a row. Apple, the most valuable brand on the planet according to Interbrand, brought in $171 billion in revenues in FY2013 and is flush with cash, but fan boys and girls (not to mention the market) are getting antsy to see its next big product. Bets are on a smartwatch or AppleTV, but the company is also reportedly turning its attention to cars and medical devices.

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Nine Key Attributes of Reputation

Innovation1
People management1
Use of corporate assets1
Social responsibility5
Quality of management1
Financial soundness1
Long-term investment value1
Quality of products / services1
Global competitiveness2