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The e-commerce behemoth may be gobbling up brick and mortar businesses left and right, but’s customer-centric culture and super-convenience has won the company millions of shoppers worldwide. And Amazon’s ambitions show no signs of abating: it recently jumped into the art market, and has started producing video, music, and literary content. Revenues are impressive, but the Street is growing impatient for Amazon to post big profits.

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Nine Key Attributes of Reputation

People management3
Use of corporate assets6
Social responsibility10
Quality of management1
Financial soundness3
Long-term investment value2
Quality of products / services1
Global competitiveness5