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  • Rank
    2
  • Prev Rank
    3
  • Industry
    Internet Services and Retailing
  • Industry Rank
    2
  • Prev Industry Rank
    2
  • HQ Country
    USA
  • Website
    www.amazon.com

The e-commerce behemoth may be gobbling up brick and mortar businesses left and right, but Amazon.com’s customer-centric culture and super-convenience has won the company millions of shoppers worldwide. And Amazon’s ambitions show no signs of abating: it recently jumped into the art market, and has started producing video, music, and literary content. Revenues are impressive, but the Street is growing impatient for Amazon to post big profits.

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Nine Key Attributes of Reputation

Innovation2
People management3
Use of corporate assets6
Social responsibility10
Quality of management1
Financial soundness3
Long-term investment value2
Quality of products / services1
Global competitiveness5