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General Motors Senior Vice President Global Product Development Mary Barra with a 2011 Chevrolet Cruze at GM World Headquarters in Detroit, Michigan Thursday, September 2, 2010. Photograph by John F. Martin for General Motor
General Motors Senior Vice President Global Product Development Mary Barra with a 2011 Chevrolet Cruze at GM World Headquarters in Detroit, Michigan Thursday, September 2, 2010. , Photograph by John F. Martin for General Motor
  • Title
    CEO
  • Affiliation
    General Motors

Immersed in GM’s ignition-switch megacrisis almost since day one as CEO, Barra has deftly juggled the demands of investors, regulators, customers, plaintiffs, and employees on one of the business world’s most visible stages. She’s a company lifer, but her insistence on greater openness nonetheless broke the long-standing GM pattern of downplaying responses to product defects—and she is making a genuine, if still far from complete, effort to transform the automaker’s sclerotic culture.

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