Skip to Content
  • Title
    Chairman and CEO
  • Affiliation
    Starbucks

Even if you thought Starbucks’ move to encourage conversations about race in its stores was a terrible idea, you have to admit it was gutsy. It’s also classic Schultz. He is known for embracing issues that most CEOs would rather not touch with a 10-foot pole, whether it’s gay marriage, gun control, or a gridlocked Washington. And with the stock returning about 30% over the past year (double the S&P 500), Schultz has proved that Big Business and social causes don’t have to be mutually exclusive.

Fortune Data StoreLooking for leads, investment insights, or competitive intelligence?Get Premium Access