Skip to Content
Series

Why Ford is bringing back the Continental

April 28, 2020 19:13 PM UTC
- Updated April 28, 2020 19:14 PM UTC

What Ford CEO thinks of Google and Apple entering the auto industry

Transcript

I know there's a lot of nostalgia about the Lincoln Continental, but why did you decide to revive this brand? The Continental, for us, it's a very iconic nameplate. And this vehicle really represents the future, what we call, quiet luxury. And Continental was always about elegance. It was around ef...

show more