Ruder Finn CEO: Act on Social Issues, 'Don't Just Talk About Change'
Ruder Finn CEO Kathy Bloomgarden explains why companies should respond quickly to social issues.
[MUSIC PLAYING] Kathy, you've been talking and writing a lot about CEO activists. How would you describe these new socially-active CEOs? Well, a CEO today needs to be a visionary leader. He needs to inspire people. He needs to stand up for causes that are meaningful to him, and meaningful to his sta...