Insights: Here’s How the Auto Industry Is Driving Itself Into the Future
Discussing ride-sharing, ride subscriptions, and autonomous vehicles with auto titans at Fortune’s Brainstorm Reinvent conference. (September 2018)
[MUSIC PLAYING] ATIF RAFIQ: We've actually said that by 2025, we want 50% of the cars that we move, the cars that we make, to be available to get subscriptions. So we've been out there very publicly. The subscription is basically trying to make a car work like a phone. So if you said, hey, you know...