Skip to Content

Insights: Apple's Long-Term Decisions are Key to Success

June 25, 2018 00:00 AM UTC
- Updated April 30, 2020 17:38 PM UTC

Tim Cook explains how the CEO should contribute to future growth and success. (June 2018)

Transcript

[MUSIC PLAYING] One of them is around trying to change the metrics that businesses use to measure their performance, with an eye toward diminishing short termism and maximizing long termism. Apple has been good at this for a long time. My challenge to you is it worked out really well for Apple. That...

show more