Insights: Tim Cook: "We Felt Strongly About Privacy When No One Cared"
Cook says the company has recognized data concerns for years.(June 2018)
[MUSIC PLAYING] Our view of privacy started from our values, and then we crafted our business model to that. It didn't start with one and then we backed into oh, well, we feel good about this one. And as you say, we've felt strongly about privacy when no one cared. And so this is isn't something tha...