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Insights: Fashion Consumers Demand Sustainability, But Who Defines It?


How outfitters make environmental action fashionable. (September 2019)


[MUSIC PLAYING] First, I pull back a little bit to the consumer engagement that we have as a brand of our size and the relationships that we have with our consumers. And largely, what they'll tell us is that we want your products to be cool. We want it to be Nike, we want it to perform. And, oh, by ...

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