Sheryl Sandberg and Fox News Anchor Megyn Kelly discuss tech
Facebook’s COO on how the best marketers socially engage and how a trailblazing anchor found her path to success—and earned respect across the political divide.
conference. So this is the only time I walk into a room and it looks like this. Yeah, it just feels good. We need more of these. We'll have many, many more. Um, So, Cheryl, thank you for being here. This session is called getting to like, So I'm going to just start by throwing out a few words, and all you have to do is tell me like or dislike. I know Facebook doesn't have a dislike button, but you should, um, on. So just say whatever comes to mind. No. Right or wrong answers. All right. Cheryl Sandberg's a comic book, just like I have not seen but this like, anyway, the term feminist like Big Two thumbs up. Everyone here will bring you back to work hoodies. Like calling my four and 1/2 year old daughter authoritarian instead of bossy. Can I do that better than bossy, but still this life, okay. And last but not least Hello? I haven't seen it. You could do a pass. I get. Okay. Does everybody know what l a is new? Anybody on it? All right. How many of you are on Facebook? Yeah. All right. Okay. I'm sorry. on every hand. 1.3 billion people can't be wrong. Ladies, Trina. Cheryl will come talk to you afterwards if you didn't raise your hand. Well, thank you for playing on a more serious note. You just came back from Advertising Week last week, right? Can you give us your top two or three takeaways from the conference? What did you learn this year? So I think what feeling on the ad world is what's going on in the consumer world, which is that consumers are moving to mobile. I think what we're experiencing is the death of the word online. So every single person in this room has a phone that has 100,000 times the computing power off the computer that sent the first man to the moon. And that was 1969 which is the year I was born, which I like to remember mind. Everyone is not actually that long ago, but not only are funds were powerful, but we're at work, right. 80% of Americans will only put their phones down twice. Two for two hours a day. I saw Ariana Huffington Sand Jon Stewart that 20% of Americans are using their friends during sex. You can't have it. True. I'm just saying I'm not gonna do that. But the power of what's happening to Mobile This is the fastest adoption of new communications technology the world has ever seen. And last week was Adweek, and a lot of us in this room were there. And that means a lot for marketers. If you're running a company or CMO, you need to sell products, and service is you need to reach people where they are. Um, let me let me just stop. You gonna ask Mobile is something that obviously, I'm sure has come up for years now. And advertising weekend. The iPhone came out in 2007 and we've had, you know, android around for a long time. And smartphones in general. Why is it that, um, advertising that marketing that Facebook on Mobile also? Why is it something that's still being figured out for a lot of reasons? First of all, we all adopt slowly, and I think our businesses we tend to adopt a little more slowly. One thing I've been interested in is what I find with with clients and partners is that often the person whose number four in an industry moves faster than number one. Number four. Not three, not five or three or God, but not number one. If you were a person, that's not always the case. I think Melanie Healy's here from PNG. They're obviously huge market player, great market position. They were one of our earliest and largest client, so it's not always the case. But often there are points where people, you know, adopt Feli. The other goes toe add technology. And that was a big announcement Facebook had last week, which is that the technology that's used to serve ads and measure as really assume that you are one person with one device, which is a desktop computer, a laptop computer. And that's just not the case. That's not the case. I bet you everyone in this room has three devices. Everyone in this room has a laptop computer of some form, a mobile phone of some form in a tablet of some form, right, and you're the same person. And so the ability to serve ads the right way to measure them and do it in a privacy friendly way is something we haven't evolved to and I know we're working hard. Others are working hard, but the technology and the way we market needs to catch up to the new form. And I think we're all moving as fast as we can to get there. So what, you're talking what you're referring Thio. The recent announcement is Atlas right, which was just relaunched. Basically, can you describe what it is? How does it work in kind of simple turnout? Atlas is an ad server. So what that means? It's how you serve ads and measure up and lots of different lots of different options out there. But what Atlas does is it looks real people in real results so at once, because of the Facebook data without Facebook or Atlas telling any marketer who you are, and that's really important. But Atlas conserve you the right ad and the thing about advertising for those of us who are obviously marketers. But those about to run these businesses is that a relevant added a great experience if you feel it's done in a privacy protective way on irrelevant at is a bad experience. My husband and I love them to death very good marriage. We have exactly zero overlapping movie taste. None except for Gone Girl, which is really great theaters now, however, yes, but we really have very little. So when I see an ad, that's for his type of movie. And like when I see an ad for my type of movie, I'm like, Yeah, this is great. And so in order for us to continue to develop our companies to grow, our business is we need to get people the right message at the right time. In a world where people have multiple device and after doubtless is trying to do so. You touched on the relevancy side of things, right? People probably have two complaints about Facebook relevancy and privately. So first of all, what do they complain about? More of those two. And second, Can we touch on privacy as well? And what you are doing there? Yeah, let's touch some privacy will go to relevancy. I'm in privacy. It has to be the cornerstone of our business. He will only share to Facebook. If you feel that I could post a photo of the two of us here, I could share it privately, which would make no sense, given that this is on the record, but I could or I could share it with just my mom or just my high school girlfriends. I'm in a private group of them or the whole world, and I have to believe that otherwise I won't keep posting. And so privacy is very central to what we do. I think there's a belief out there that privacy and ads have to trade off against another, and they don't with our Atlas launch with Facebook, we do not tell marketers who you are. We take ads, we can understand the targeting you're trying to do and serve those abs without telling marketers who you are. And it goes to relevance because what's interesting is the number one thing we hear from our people who use Facebook on our abs. And why is this not relevant to me? That is the number one thing we hear when we get back more than the private issues. It's the number one question people have is why can't you show me something that's relevant? What's your answer to that? Our answer is, we're working on it. Uh uh. We're working on, you know, finding that and that's what news feed has been. It's the same thing as marketers. We know it's the same thing as your friend. We all have friends who post great things to Facebook, where you look forward to their every post. The woman I wrote my book with Nelson about she's hysterical. If you haven't friended her, do her posts are awesome. You know, I have a friend or two that maybe there's too many pictures of the dog. We know the difference. Same thing with marketers. There are ads that are good, and as it aren't, we know that in every format, but it takes time to learn the new format. But when it works, it really works. And you touched on privacy already. But, um, I think we would all probably like to know What exactly are you doing to protect our data on faith? You know? Thank you. Tow. Snowden and Deanna say this is a major issue, and security is a big deal for Facebook and every every provider out there, and we take it incredibly seriously. Probably the best thing we've done is we have had for many years a bounty program where we say the hackers out there find a bug, find a loophole reported to us. We'll pay you and close it. And we've paid out millions of dollars. That was really good. Well, it wasn't my idea, but it was a good idea, right? Because you have to set up the incentives in place. And when you think about government, you think about government. What really matters is that we hold our own government and others accountable for their behavior online, that we have to respect people's privacy. We also want to make sure that we're doing what we can against terrorism and other threats, and there's an appropriate way to do that. And I know there are a lot of people working on. If if you were to start a social network today, you and Zuckerberg, how would you go about doing that? Well, I'd like to think we'd start Facebook, Uh, but we start as a mobile company, and that was a very big difference. Facebook, 10 years old. And as Mark has said, had we been started just a few years later, we would started mobile, but we didn't. We started as a Death Cup company, and for anyone who watched Facebook's performance over the last two years as we were going public, a massive shift was happening and people were moving from the desktop to mobile advice. Don't go public in the middle of one of those shifts in your business, but that was a big chef and we really had to rethink things, and we had to rethink how we did things on the as world. We made a hard choice, and we priority has adds a new speed over short term revenue. And if you look at are you see the debt that was hard choice to make and mark with a brave leader to put us through it. We also had to rebuild the company three years ago, we didn't have very many people who built mobile products, and that had to dramatically change. Especially if it's fascinating because, you know, we're hearing from IBM and HP, and here you are Facebook and you're having to contend with a huge shift that happened after he started. You know, we see you as a very young company, but, um, 10 years in our industry is forever. One last question for you, because we're almost out of time. What as you look across everything that you've done so far in your career. What drive you, What's the theme? I think what else always driven me, which I'm sure is true for so many of the amazing women in the audience in this conference is you wanna make a difference. And that means making someone else's life better, or something that enables someone. And what I really love about Facebook and why I'm so passionate about my job is that I think we give people a voice Started in India this past summer. They're two men in India from a city called a town called Ramadan, and there was no road from where they lived, so people died. If you had a child who's sick and you had to carry cause there's no road, so there are no cars, a child for two days to a hospital, the child and so on Facebook. They raised $100,000 which is huge sum of money for them and recruited volunteers, and they built a road they called the people's Right and a more recent example, which I think this audience will find it compelling as I d'oh on that I can't talk about this without getting emotional is this new page called the stealthy freedoms of Iranian Woman Up on Facebook, it has about 650,000 Stan. It got to 150,000 in a week. And what it is is pictures being posted of women who take pictures of themselves outside in Iran without their heads, for which is a punishable crime. And I don't think a place anyone wants to go to jail. And my favorite is the picture. Beautiful picture of a grandmother, a mother and a child and a young daughter And the grandmother right in Arabic. It was translated for me. I wanted my granddaughter to feel the wind on her hair before it went great. Well, Cheryl, I'm gonna have to cut you off. I'm sorry. We want to introduce our next trail guessing woman. We're actually going to turn the tables of it, and thank you, by the way, for both being interviewed. Um, Carol is now going Thio play the role of interviewer and I will have her go ahead and introduce our next. So I get to introduce our next guest uh, Meghan Kelly of the Kelly file on Fox. It is a really fun day to introduce her to this audience because today is the one year anniversary of her show. Her show is a serious show in a world where we're not sure people want serious news. She is not doing light stuff. She is doing Ebola and Isis and troops on the ground really serious current events. She averages 2.5 million viewers each night. It is the second most watch cable news program and the fastest growing and in her time slot, which is 90 m. It's the second most popular program in all of cable TV, behind on ESPN in one year. Just amazing. So I met her because I watched one particular interview and to set this up a little bit. What happened is if you put out a study and Alan Murray is here now, unfortunately think he was probably at you in this study came out. But if you put out a study saying that women were the primary breadwinner now in 49% of households, and Lou Dobbs and Erick Erickson went on actually on screen and they said that this was I quote anti science that men are supposed to be the dominant one. Meghan had something to say. Let's share that with everyone. What makes you dominant and me submissive and who died made you scientists in chief. Oh, it doesn't have anything to do with submissiveness per se, and it was certainly poorly constructed. How I said it, What I meant by that was you look throughout society. Look at other animals that the male of the species tends to be the protector, the dominant one in that regard. And we've gotten to a point in this country where you have a lot of feminists to think that the male and female roles air completely interchangeable. When you have a mom who's working 12 hours a day and a dad is working 12 hours a day and they come home and they're also trying to be good parents, you can't have it all. And they're making compromises, and I'm not judging them, and no one should. Your reality. You are, I'm not. You are. You are because you come out very clearly and say that you believe that women who choose to work instead of saying it, staying at home to quote, nurture their Children and instead have the father do that are imposing a worst future on their Children, then women who make a different choice. The choice you and your wife made making. I don't view this judging a view it as a statement of fact that when you've got a mom who's working for time and then coming home trying to be a full time mom as well, it's very difficult. And I think 3/4 of the public, according to Pupil, agree that just because you have people who agree with you doesn't mean it's not offensive. I didn't like what you wrote one bit, and I do think you are judging people. You're You sound like somebody who's judging but wants to come out and say I'm not I'm not I'm not. Now let me judge, judge, judge And by the way, science, science, science, It's back, back, back, back, back Well, I mean, I have a whole This is a list of studies saying your science is wrong and you fact around, I think most people understand Mom's typically are more nurturing than yet, not always not in all cases, and it's painting very broad brushstrokes, I admit, do you know that. You know that in this country in the fifties and sixties, there were huge, huge numbers of people that believe that the Children of interracial marriages were over interior. We're biologically inferior. And that is why it was it was illegal for blacks and whites to marry in some states in this country. Up until 1967 they was dying, and it was back. If you were the child of a black father and a white mother or vice versa, you were inferior, and you were not gonna set up for success. Tell that to Barack Obama. I saw that on TV, and I cold called her and said, I love you. You are awesome. And I know everyone here agrees. Unbelievable. No, this was not the same reaction I got from the guys on the set that day. Correct? Totally different experience watching it in this room on. That's why you're here. So it is really interesting, and it goes a lot of who you are. So I've done a lot of work. Is everyone here has on what we expect of women. And there are lots of this is science. We are uncomfortable with aggression. And when we were uncomfortable with people who are forthright, right? How many women here? I do this every year on the stage. I love it. How many women here have been told there too aggressive at work. All right, How many of your bosses or your colleagues or your underlings? Where men dancers? None. Because I asked us to those audiences to 5% or less. And for the traditional way women have anchored news is actually different than what you do is a little more eyelash batting. A little flirty, er a little more demure. And you're not doing that. You're covering a serious topic, and you're doing it with strength and conviction. So how do you think about that? How do you think about being a woman and doing that? How do you think about the fact that men would never be asked the question I'm asking you right now through. And men never even give it. Give it a thought and they never get criticized for going after somebody aggressively. Whereas, you know, if I if I really have a contentious interview, the word I've heard in some circles is shrill, which I actually looked up and it high pitched and piercing voice. Really, I think that might be motivated by something other than my voice. Ah, different body parts thinking. But I try not to think about that. I mean, I've said many times that I think Bill O'Reilly, who precedes me on our channel, is like a superhero, because if you meet him in person, he's kind of shot. He's quiet. He would never dominate your dinner table. But you put it behind that desk and he grows into a larger than life personality. And I have a little bit of that in that. When I said in front of that desk, it doesn't matter who's across from me. I don't care if it's a Republican and Democratic president. It doesn't matter. I only have one master, and that's my audience, and I will serve that audience. And if you try to Dodger, we've you're gonna get pinned down. So I feel very empowered to do that when I'm when I'm on the set in person, I'm not a shrinking violet, but I don't have quite as much power, You know, I don't feel as confident. I was just telling you this in the green room. Cheryl was so nice and introduced me to a bunch of very powerful women who were here by email if she wasn't here last night. Okay, we'll meet in the bar. So I went in the bar last night, and I didn't know anybody, and I was looking around. I thought, uncomfortable. I'm gonna go back to my room. So Okay. So how can that woman be that same woman? I mean, I would like to get more home, your faces, but at the office, I find it very easy to own my own power and be my strongest self, which I think is a great lesson. And I think a lot of us feel about a lot of us feel that we can kind of put it on for work, and then you you deal with it personally. How do you feel? Have you ever seen a male anchor get the kind of comment the male equivalent of shrill? Whatever that might be? No. No, it's a different standard, but I try not to pay attention. I mean, I think the gift I had was even though I grew up in a middle class family, we didn't come from circles of power. I certainly never, you know, new any politicians or anybody who had real power. But the gift I had was I went and I practiced law for 10 years, and it was at a big firm Joan Day. And I call it the Olympics of Law, where you know, you're really out there defending and cross examining Fortune 100 CEOs like some of the women in this room, and that they were all on the right side of your good. Glad to hear that, but that taught me, you know, to stand up and be strong. And it didn't matter where I came from. I just mattered that I got the job done. So I think you know, when I think about my own daughter, I want her to do something that challenges that makes her stand up and bake until she makes it. Because I learned to just be strong. Doesn't matter who's across from you. It's about getting the job done with a plum and that translated in my TV job. So how did you make that shift? You were a lawyer, A very successful one. Why journalism? Why TV? Well it's funny to talk about it here. I mean, the long the short version is I was burnt out. It was about eight years into, and I realized I am more interesting than this. And I am more interested than this in terms of what I was doing, which is pushing a lot of paper. All my weekends, all my vacation's got burned overnight 3 a.m. All the time, and I wanted more balance in my life. Now, at the time I was married to my first husband, or as I heard recently, is a great term. My was been. How awesome is that? That is on someone who has one. Also, I'm running. He's a very nice man. We parted amicably and he wound up remarried to happily married with Children. But I I decided that I wanted to change my life, and I looked around and said, Okay, I'm not really happy my job. Not really happy to my marriage. What am I gonna do? So I got out of the law and I started this new job and then suddenly I realized, Oh, I want to get out of this marriage chart. A new marriage as Well, what I'm trying to say is I realized that I could never have a full life with the life I was leading back then with the profession that I was pursuing back then, there just wasn't time for it. So I wound up going to a profession that does allow for more flexibility when people say, How do you have it all? I mean, I have a job that allows a lot of flexibility in terms of the hours and the shift and not that much face time. So that's good for me. If you're in a job that requires 15 hours a day very hard to be the mother of three Children who are under the age of six, which I am, I know a child in everyone now. But anyway, back to your original question, I got out of the law because I was unhappy and I managed to befriend a woman in my guitar class once again, a woman in my guitar class who had mercy on me and she was freelance reporter at the W W make you which of the NBC affiliate in Chicago. And she said, I will help you and let me tell you on TV, you know a woman helping another woman break in. Not that common, but she did it. And, you know, in terms of the scale of journalism, my career's going like this. And she wrote me the most beautiful long love letter at Christmas, just saying how proud she was. It Sister had lived and and this is there's a great place to talk about that. I think this conference is about the sisterhood. You're right at the history, especially generations before us. Was women not helping women, necessarily, because I think the system was set up against them. They knew only one of them was getting promoted. Not all until there was more competition. I think, you know, have to Patty for this conference, bringing all these women together to help each other. It makes a big difference. Well, I think you know, one of the other things that my boss told me which I think everybody here can remember is it's true on TV, but it's true in your job, too. Never, he said, people will imitate you. They will try to do what you do, never worry about them because there's only one U so whatever you're doing that makes you special, they can imitate it. But they can never be the same person with the same delivery in the same gift. So on. Once you accept that, and then it's not a zero sum game, you can be more embracing. I think I know you and I have talked about working parent guilt, which we think more moms have you also the velocity you call settle for more love for you to talk about that. It's great phrase. May I just say that what we really don't need is women is men like Eric and Mu tapping into our working mother guilt and making a feel even worse about which one of the issues I had it was like, You know what? It's like the overweight person. They don't need us to tell him that overweight. They know they're overweight. You don't have to stop on street number or work, you know, working Mom, not to be, need to be lectured on what their Children need and how it's a tug of war. You know what? We're experts on it. We don't need you. Um, but my myself for war philosophies is basically the life I was telling you about, which is back in the day when I was unhappily married, unhappily working. Um, I heard a brilliant man by the name Dr Phil. Hey, the only difference between you and someone you envy is you settled for less. I just spoke to me. It just spoke to me like, Yes, that's exactly right. I will settle for more mine than me. You're gonna quote and, uh, I started putting it into practice. You're on. It really did change my life instead. Wasting energy, sitting around looking at someone who I admired and thinking she's got it all, you know, Why can't I have it all? She's on TV. Oh, I loved that job. She seemed so happily married. I wish I were happily married. I just started to change my life little by little and success breeds success. When I was practicing, Law was making a lot of money. And I left that for my first TV job, which paid $17,000 a year, which wasn't a lot of money. But if you're if you love something, then you're good at it and then rewards follows. Success follows and the same is true of my personal life. I basically had a very sweet, loving husband who was a doctor. I was a lawyer, but I knew I wasn't happy. And we divorced. As I said amicably and I wound up meeting a man who was unlike any other man I'd ever met before. He didn't behave like any of the other guys. He wasn't a jerk. That is the track. Yes, it is. I'm gonna give him a chance. And we've been happily married now for 10 12 8 years, a long time. And he's an equal partner to me in a critical part of my success in life. So you're obviously now in journalism, you're settled for more. But personally and professionally, journalism is changing, right, like all the things we talked about for Facebook and mobile and social and all of these things. How do you think about journalism? Journalism struggling? Is journalism going to struggle? What's happening? What's changing? Even in the time you've been doing? I think journalism is alive and well, but I think that the way we get and deliver news is changing big time. And I think you know, online, social media or mobile media is really changing the face of what we do in terms of cable. Right now, it has a major effect on that. There is a night that goes by where I don't look online and check our Facebook page, which is awesome, by the way, thanks to Cheryl, but I look at what the viewers saying I look at Twitter. Sorry. Okay, five times to reach and I see the instant feedback from the viewers. So that's one way, which is really change. What we do is I'll I will literally ask questions that I get from the viewers really time during the show. Or I'll make a point that I forgot to make or somebody will offer a suggestion or somebody will say You have lipstick on your teeth. Um, so it's very helpful. Yes, it really is, Um, but I think people are getting their news from social media, much more so than the average it before. So when I go on the air at nine, I have to assume they know most of the day stories. It's not like back in the day when Peter Jennings was telling you what is going on in the world they know they come to the television. Nine knowing. So we have to work extra hard to advance the story and provide more context and analysis. Uh, and you know that I think that challenge will grow even greater in over the next 10 years. Right? I am so excited to, uh, um, have Inter helped introduce the great making color to this audience, I think. And I just want to say this publicly and thank you that I think we need more examples of strong women. People will get used to it when they see it when it produces results. What matters here is not just what you're doing, but how successful it is. So I think you're setting an example for me and every woman here as well as my daughter. I wanna thank you for being here and thank you for what you're doing. I think we all owe you