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How to lead in a time of crisis

April 28, 2020 19:23 PM UTC
- Updated April 28, 2020 19:23 PM UTC

Susie Gharib talks with CEO Larry Zimpleman about Principal Financial Group's IPO following 9/11 and how transparency played a role in their success.


You know, Larry, some people say that the true test of leadership comes in a crisis. And your company, Principal Financial Group, was the first IPO, the first company to go public right after 9/11 in that terrible crisis. Right. What do you think was the most critical thing that your company had to...

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