Name: Ducati's New Streetfighter V4 Shines Ahead Of The Brand's 2020 Line Up
Uploaded: 2020-01-09
Duration: 3 min 11 s
Description: Ducati's North America CEO, Jason Chinnock, discusses the iconic brand's 2020 motorcycle lineup and how Ducati is attracting new riders in the US.

[MUSIC PLAYING] We have this incredible brand. I believe if you've got a great brand and a great product, that we need to get it out to more people and give them a chance to experience it. And this is why we host events where we actually connect directly with individuals, to give them a taste of the brand for themselves. The Streetfighter V4 is a motorcycle that came directly from the Panigale V4 that we launched last year. Our bike's quite special because not only is it beautifully designed, and it's starting with an incredible chassis, but we've introduced aerodynamics for the first time ever on a naked motorcycle. And that allows the motorcyclists with the winglets the ability for them to hard accelerate or hard decelerate and have much more control. For example, under hard acceleration, it keeps the front wheel planted and down. Under hard deceleration, it stabilizes the front. So the differences between the Streetfighter V4 and the V4 S primarily are in suspension componentry and in the wheel. And so for the suspension component, we use a Ohlins electronic suspension. And it's incredible, because if you can put this thing into a dynamic mode, and it will actually adapt to the road as you're riding. So if you're riding around in the city and you need, let's say, a more urban setting that can absorb more of the bumps and the potholes, like when you're riding around Manhattan, then it actually will adapt to that. And then if you're at the track and you put it into race mode, you have the ability to have that very firm suspension, which allows you to feel every bit of the road. And the suite of electronics that are on that as well allow, let's say, an average rider to feel like a professional, because there's safety that's integrated into it to help them through relay control, traction control, engine braking, all of these technologies that don't interfere with the riding experience. And so they don't tune out the emotional connection, or the visceral connection you get with the bike, but it gives you confidence as a rider. A lot of what we do is reaching outside of the motorcycling world, bringing new people into our world of Ducati. It's delivering on our key principles of style, sophistication, performance, and trust. But more important, it's profitability for not only the organization but for our dealer network. It starts with product, where if we have the right product that is accessible-- from a price position, from a performance, and technology, and safety-- those are the things that open people's mind. And the reality is we've built a very broad spectrum of product that has the same DNA of our sporting heritage, consistent in the technology all the way through everything that we do. Motorcycles are not a practical application of transportation. We use motorcycles as entertainment. The practical application is that it feels good, and it's good for your mind, and it's good for your health. There's a saying, "Four wheels move the body, but two wheels moves the soul." We measure growth by market share and volumes. And as long as we can consistently do that, and we're doing that in a way where we're growing our base, we're bringing new people into motorcycling, or new people into Ducati, that's where I see success for growth. [ENGINE ROARS] 

Ducati's New Streetfighter V4 Shines Ahead Of The Brand's 2020 Line Up

Autos

Ducati North America CEO on the 2020 motorcycle lineup.

Ducati's New Streetfighter V4 Shines

Ducati's North America CEO, Jason Chinnock, discusses the iconic brand's 2020 motorcycle lineup and how Ducati is attracting new riders in the US.

way have this incredible brand. I believe if you've got a great brand in a great product, that we need to get it out to more people and give them a chance to experience it. And this is why we host events where we actually connect directly with individuals to give them a taste of the brand for themselves. The street fighter before is the motorcycle that came directly from the Pentagon. Lazy for that we launched last year, our bikes quite special, because not only is it beautifully designed and it's starting with an incredible chassis, but we've introduced aerodynamic for the first time ever on a naked motorcycle, and that allows the motorcyclist with England the ability for them too hard accelerator, hard to accelerate and have much more control. For example, in the heart acceleration, it keeps the front wheel planet and down under hard acceleration. It's stabilized front, so the differences between the street butter before the before primarily are in suspension, component, tree and in the wheel. So for the essential component, we use a hole and Elektronik suspension. And it's incredible because you put the thing into a dynamic mode and it will actually adapt to the road as you're riding. So if you're riding around in the city and you need, let's say, um or urban setting that can absorb more of the bumps and potholes like when you're riding around Manhattan, then it actually will adapt to that. And then you're at the track and you put it into race mode. You have the ability to have that very firm suspension, which allows you to feel every bit of the road and the sweet of electronics that are on that as well. Allow, let's say, an average rider to feel like a professional because their safety that's integrated into it help them to really control traction control. Engine breaking all of these technologies that don't interfere with the writing experience so they don't tune out the emotional connection of the visceral connection to get the bike, but it gives you confidence is arriving. A lot of what you do is reaching outside of motorcycling world, bringing new people into our world. It's delivering on our key principles of style, sophistication, performance truck. But more importantly, profitability for not only the organization but for our dealer network starts with product. We have the right product that is accessible from a price position from a performance that technology and safety. Those are the things that open people's minds. And the reality is we built a very broad spectrum of product that has the same DNA of our sporting heritage consistent and the technology all the way through everything. Motorcycles are not a practical application of transportation, way more cycles of entertainment. The practical application is that it feels good and it's good for your mind. It's good for your health. There's a saying. Four wheels move the body, but two wheels moved to Seoul. We measured growth by market share and volume. And as long as we can consistently do that and we're doing that in a way where we're growing our base, we're bringing new people into mortar cycler, new people into Cadie. That's where I see successful growth