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China Is Really Important to IMAX’s Success

March 22, 2016 00:00 AM UTC
- Updated April 28, 2020 21:03 PM UTC

And CEO Richard Gelfond says business is only getting bigger


China has been a huge business for IMAX, so tell us why. China is such a big business for IMAX for a few reasons. 1, we hit it at just the right time when the multiplex boom was really taking off. Number 2, we went into China trying to make the Chinese our partners. So we tried to create win-win si...

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