China Is Really Important to IMAX’s Success
And CEO Richard Gelfond says business is only getting bigger
China has been a huge business for IMAX, so tell us why. China is such a big business for IMAX for a few reasons. 1, we hit it at just the right time when the multiplex boom was really taking off. Number 2, we went into China trying to make the Chinese our partners. So we tried to create win-win si...