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Insights: Impossible Foods CEO Wants to Replace Animals–Not Meat

01/14/2020

A discussion with the founder and chief executive of one of the world’s fastest-growing meat-substitute makers, Patrick Brown of Impossible Foods. (September 2019)

Transcript

[MUSIC PLAYING] Before Impossible Foods came along, the problem was framed as creating meat-like products for people who wanted to reduce or eliminate meat from their diets. And that made the design spec basically to just-- you don't have to be better than the cow. You just have to be better than th...

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