Southwest Airlines

Southwest Airlines CEO Gary Kelly
contract Armin HarrisPhotograph by Nancy Newberry for Fortune

    Company Info

    Industry Rank5
    Previous Industry Rank7
    Overall Score5.9
    LocationDallas, Texas
    Fortune 500 Rank161
    Fortune 500
    Global 500 Rank-
    Global 500 Profile-

    Key Attributes of Reputation

    People Management2
    Use of Corporate Assets4
    Social Responsibility4
    Quality of Management3
    Financial Soundness2
    Long-Term Investment Value3
    Quality of Products/Services8
    Global Competitiveness10