Nike

Nike is one of the more resilient apparel and retail brands out there but even CEO Mark Parker knows that the athletic brand isn't impervious to a slump in brick-and-mortar traffic. Sportswear retail bankruptcies have piled up, hundreds of department stores are closing, and wholesale discounts remain elevated--all challenges that put Nike on defense. The retro style trend is also reigning at the moment, giving German-based Adidas and Puma an edge. But Nike has a solid playbook. Sales growth remains strong in Asia and emerging markets and bets on better digital experience and direct-to-consumer sales are giving the brand a boost.