Kweichow Moutai

Qilai Shen—Bloomberg via Getty Images

    Baijiu is China’s native liquor. A clear, colorless spirit made from sorghum, it’s used for toasts at banquets, offered as a gift to guests, or simply knocked back over dinner. Kweichow Moutai produces China’s most illustrious baijiu, named after the village that is home to its distillery. In testament to the brand’s enduring appeal, shoppers at Shanghai’s new Costco bought out 10,000 bottles in just two days. Each one retailed for $223—a 50% discount on the regular price. The spirit’s popularity made Moutai the world’s most valuable liquor company in 2017, with a market cap of $69.2 billion (surpassing Diageo). Revenues for the first half of 2019 rose 17% year over year to $6.1 billion.

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    Company Information

    Overall Score1
    SectorConsumer Staples
    IndustryBeverages
    CEOLi Bao Fang
    Websitewww.moutaichina.com
    HQ LocationZunyi, China
    CountryChina
    Revenues ($M) (Past 12 Months)$11,205
    Profits ($M) (Past 12 Months)$5,772
    Market Value as of Oct. 9, 2019 ($M)$201,983
    Employees26,568