Kweichow Moutai

Baijiu is China’s native liquor. A clear, colorless spirit made from sorghum, it’s used for toasts at banquets, offered as a gift to guests, or simply knocked back over dinner. Kweichow Moutai produces China’s most illustrious baijiu, named after the village that is home to its distillery. In testament to the brand’s enduring appeal, shoppers at Shanghai’s new Costco bought out 10,000 bottles in just two days. Each one retailed for $223—a 50% discount on the regular price. The spirit’s popularity made Moutai the world’s most valuable liquor company in 2017, with a market cap of $69.2 billion (surpassing Diageo). Revenues for the first half of 2019 rose 17% year over year to $6.1 billion.

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