The Australian enterprise software firm has a “perhaps unrivaled focus on product innovation,” according to Morgan Stanley. It has laid the groundwork for its rapidly growing software-as-a-service platform by moving its workloads to Amazon Web Services and rewriting programs to better support scalability. Atlassian also eschews a traditional sales model—instead deploying a “viral,” online-oriented marketing strategy that keeps costs low. But like most enterprise software firms, intensifying competition from counterparts is a risk factor going forward.
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Company Information
| Overall Score | 3.2 |
| Sector | Information Technology |
| Industry | Software |
| CEO | Scott Farquhar/Mike Cannon-Brookes |
| Website | www.atlassian.com |
| HQ Location | Sydney |
| Country | Australia |
| Revenues ($M) (Past 12 Months) | $1,210 |
| Profits ($M) (Past 12 Months) | $-638 |
| Market Value as of Oct. 9, 2019 ($M) | $30,786 |
| Employees | 3,616 |