Courtesy of Intuit

    Few companies have reinvented themselves as successfully, or as often. Intuit, the maker of tax and small-­business software, has adapted and improved its product line to transition from the DOS epoch of the 1980s, through the Windows decades, and again for today’s open-platform mobile era. Its secret, revealed by Fortune in the 2017 Future 50 issue, is a “change before it’s needed” culture of continuous innovation. A pending turnover of the CEO role, from 11-year veteran Brad Smith to Sasan Goodarzi, hasn’t fazed investors: Intuit shares are up 28% for the year.

    Company Information

    Overall Score25
    SectorTechnology
    IndustrySoftware
    CEOBrad D. Smith
    Websitewww.intuit.com
    Employees8,200
    HQ LocationMountain View, Calif.
    Revenues ($M) (Past 12 Months)$5,964
    Profits ($M) (Past 12 Months)$1,211
    Market Value as of Oct. 10, 2018 ($M)$52,883