Rank
216
Kellogg
Boxes of Kellogg's cereals including Froot Loops, Cocoa Krispies and Raisin Bran are seen at a store in Arlington, Virginia, December 1, 2016.
Kellogg's is facing a boycott organized by the Trump-aligned Breitbart News after the cereal giant decided to pull its advertising from the website. In the latest clash over corporate marketing and politics, Breitbart called on its readers to stop buying Kellogg's products to protest the company's "act of discrimination and intense prejudice."
/ AFP / SAUL LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)Saul Loeb — AFP/Getty Images
- Previous Rank207
- Revenues ($M)13014
- Revenue Percent Change-3.8
- Profits ($M)694
- Profits Percent Change13
- Assets ($M)15111
- Employees37369
- Market Value — as of March 31, 2017 ($M)25417
The food manufacturing company sells brands including Cheez-It, Eggo, Rice Krispies, Kellogg's, Kashi in more than 180 countries.
Company Info
| CEO | John A. Bryant |
| CEO Title | Chairman & Chief Executive Officer |
| Sector | Food, Beverages & Tobacco |
| Industry | Food Consumer Products |
| HQ Location | Battle Creek, MI |
| Website | www.kelloggcompany.com |
| Years on Fortune 500 List | 23 |
| Employees | 37,369 |
Key Financials (Last Fiscal Year)
| Revenues ($M) | $13,014 |
| Profits ($M) | $694 |
| Assets ($M) | $15,111 |
| Total Stockholder Equity ($M) | $1,910 |
| Market Value — as of March 31, 2017 ($M) | $25,417 |
Profit Ratios
| Profit as % of Revenues | 5.3% |
| Profits as % of Assets | 4.6% |
| Profits as % of Stockholder Equity | 36.3% |
Earnings Per Share (Last Fiscal Year)
| Earnings Per Share ($) | 2 |
| EPS % Change (from 2015) | 14% |
| EPS % Change (5 year annual rate) | -10.3% |
| EPS % Change (10 year annual rate) | -2.4% |
Total Return
| Total Return to Investors (2016) | 4.8% |
| Total Return to Investors (5 year, annualized) | 11.1% |
| Total Return to Investors (10 year, annualized) | 7% |