Patagonia

Recycling to make a green brand greener. The outdoor gear and apparel company is an unflinching advocate for the environment. Since 1985, it has donated at least 1% of revenue to green causes. But it's also tackling its own plastic problem head on. Patagonia now makes 69% of its clothes from recycled materials (it's aiming to use only renewable or recycled materials in all of its products by 2025), and the company is researching how to reduce shedding of polluting microfibers. Clarification: This article has been updated to add details about Patagonia's efforts to utilize recycled materials.