Credit: Tom Parker/OneRedEye
SABMiller PLC Peru. Backus. Credit: Tom Parker/OneRedEye 4e participant and her mentor 4e participant, Ruth, and her mentor, Daniel, discuss what she could do to improve her tienda in Peru.Photograph by Tom Parker — OneRedEye

    Readers can argue long and hard about the value of beer, but SABMiller has focused on improving the livelihoods of the people its products depend on. Supporting small business—from shareholder farmers who supply ingredients to mom-and-pop shop owners who sell their brews—is embedded in SABMiller’s strategy. In Uganda there’s Eagle, the brewer’s locally developed sorghum beer that now provides a market for 20,000 community farmers (and an affordable—and now market-leading—product for the masses). In Latin America, where 780,000 tiendas and other small retailers account for roughly 40% of SABMiller’s sales, business training and assistance with financing have helped lift shop keeper sales in the region by an average 12.8% across product lines, since 2013.

    Company Info

    SectorFood
    IndustryBeverages
    CountryU.K.
    Revenues ($ millions)16,534
    Company typePublic
    CEOAlan J. Clark
    Websitewww.sabmiller.com
    Impact SegmentEconomic Opportunity/Financial Inclusion

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