Mich Kemeter takes a leash fall while highlining in the Belvedere Carrel sector of the Verdon Gorges.
Mich Kemeter takes a leash fall while highlining in the Belvedere Carrel sector of the Verdon Gorges.Photograph by Alexandre Buisse

    In 1996, Patagonia staked its reputation as a green retailer by removing all conventional cotton from its apparel to end its reliance on pesticides. Since then the company made public the environmental footprint of its garments and produced items made from recycled materials. Patagonia’s “Don’t buy this jacket” campaign, launched in 2011, urged customers to purchase less stuff and reuse what they already owned, enshrining the company as a sustainability stalwart. Despite the slogan, over the next two years annual sales grew almost 40%.

    Company Info

    SectorIndustrials
    IndustryApparel
    CountryU.S.
    Revenues ($ millions)600
    Company typePrivate
    CEORose Marcario
    Websitewww.patagonia.com
    Impact SegmentEnvironmental Impact

    Fortune Rankings

    Fortune 500 Rank-
    Fortune 500 Profile
    Most Powerful Women Rank-
    Most Powerful Women Profile
    World's Greatest Leaders Rank-
    World's Greatest Leaders Profile