Ikea

Ikea dropped its prices by an average of 1% last year. The more the Swedish furniture giant sells, the better prices it can secure from suppliers and the more savings it can pass along to customers. But importantly, Ikea links that effort with the impact its products have on the planet. Designers aim to minimize environmentally unfriendly materials like foam in sofas and flat-pack furniture to reduce the energy needed to ship it. Sales from green products topped $1 billion in its latest fiscal year, and on Sept. 1, Ikea will become the first major retailer to sell only LED bulbs and lighting.