Rank
16
Cemex
Courtesy of Cemex
Until the mid-1990s, Mexican cement company Cemex mostly sold building materials to big contractors. When an economic crisis decimated sales, it overhauled that business model—finding a new market in Mexico’s urban working class. In exchange for fixed, regular payments, Cemex began sending building materials and technical support to do-it-yourselfers, enabling many to own their own homes for the first time. Today nearly a half-million families across Latin America have built Cemex-supplied homes at one-third the time and cost.
Company Info
Sector | Industrials |
Industry | Construction Materials |
Country | Mexico |
Revenues ($ millions) | 15,783 |
Company type | Public |
CEO | Fernando Ángel González Olivieri |
Website | www.cemex.com |
Impact Segment | Economic Opportunity/Financial Inclusion |
Fortune Rankings
Fortune 500 Rank | - |
Fortune 500 Profile | - |
Most Powerful Women Rank | - |
Most Powerful Women Profile | - |
World's Greatest Leaders Rank | - |
World's Greatest Leaders Profile | - |