Trust has always been one of the cornerstones of successful business. But in today’s rapidly changing economy, it’s becoming the new KPI that executives need to succeed.

That’s why we’ve launched The Trust Factor—a weekly guide to earning, retaining, and strengthening trust with your employees, business partners, and customers.

Every week, Fortune’s Eamon Barrett explores the role of trust in business and helps you build better business relationships through actionable insights, analysis, and advice from experts and executives. See sample.

Subscribe today. Because building trust is good for business.