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  • Title
    Managing director of Greater China
  • Affiliation
    Apple
  • Country
    China

Few markets have been harder to navigate over the past year than China, where COVID lockdowns have shut businesses and killed consumer sentiment. But Apple’s Greater China division, which Ge Mahe has led since 2017, has held up as buyers gravitate toward its higher-end devices. In the second quarter of 2022, iPhone shipments in China hit 9.9 million, up 25% year over year. Ge Mahe supports Apple’s efforts in China to meet its 2030 carbon-neutral goal.